Cursos de verano 2022
Plataforma Coursera
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding.
In this course of the Social Marketing Specialization – «Content, Advertising & Social IMC» – you will learn how marketers are successfully navigating today’s media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.
In this course, we’ll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.
This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
This course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
This session exposes learners to the analytic methods that can be used to convert social media data to marketing insights.
Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value.
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
In this introductory Supply Chain Logistics course, I will take you on a journey to this fascinating backbone of global trade. We cover the three major building blocks of logistics networks: transportation, warehousing, and inventory.
Have you ever wondered what it takes to manage a successful supply chain? It all comes down to the right strategy. Supply Chain Management Strategy is the indispensable direction for managing a successful supply chain.
In the Supply Chain Operations course, we introduce and apply essential process improvement tools to achieve perfection.
This course introduces you to the exciting area of supply chain planning. Part of a broader specialization on Supply Chain Management, you will master different forecasting techniques, essential for building a Sales and Operations Plan.
This course introduces you to the exciting area of supply chain sourcing. Part of a broader specialization on Supply Chain Management, you will master the supplier selection process and supplier segmentation.
El curso presenta las habilidades del siglo XXI y su relevancia para la formación docente.
In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements.
This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker.
Este curso te ofrecerá precisamente esta perspectiva de las finanzas, para que puedas aplicar un conocimiento más holístico de las cifras a la hora de tomar decisiones—tanto a largo como a corto plazo—sobre la dirección que la empresa debe tomar respecto a activos y pasivos corrientes, gestión del capital circulante y muchos otros conceptos contables.
Este es un curso de modelización cuantitativa pensado para su aplicación en el ámbito de finanzas corporativas. En este curso aprenderás cómo explotar de la mejor forma los datos que alimentan a los modelos financieros.
Los estudiantes al terminar este curso estarán en capacidad de seguir un proceso sistemático y ordenado para la toma de decisiones financieras. Este curso permitirá no solo exponer a los participantes a todos los detalles del proceso de decisión típicos del gerente de finanzas, sino aplicar sus conocimientos a un caso concreto.
This course on the context of international business provides an overview of the environments in which international business has existed in the past and how it operates in the present.
In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant.
This course will teach you how to manage a startup’s financing strategy, where you will learn how to build capitalization tables (or “cap tables”) in Excel. Cap tables will help you explore different financing strategies for your startup company and determine which financing decisions are best for your entrepreneurial venture.
In this project, we will use Python to perform stocks analysis such as calculating stock beta and expected returns using the Capital Asset Pricing Model (CAPM).
You will learn how to calculate the net present value of your investment in a business using the weighted average cost of capital method. For this, you will calculate the costs of debt and costs of capital, as well as calculate the beta of a stock.
En el curso valuación de empresas, ofrecido por la UNAM, el administrador financiero enfrentará una decisión financiera una vez que una empresa ha llegado al punto en que pueda expandirse y adquirir o fusionarse con otras empresas.
En este curso, el administrador financiero será capaz de integrar todos los elementos aprendidos en los cinco cursos anteriores, en un caso práctico que le permita tomar decisiones de inversión y financiamiento en una situación simulada.
A lo largo de este curso el administrador financiero obtendrá herramientas que le permitan analizar los estados financieros básicos, medir el desempeño de una organización, presupuestar los bienes de capital, estructurar el capital y establecer la política de dividendos así como valuar empresas a través de diferentes métodos.
El curso permite profundizar sobre el proceso de formulación de una estrategia, entregando conceptos y algunas herramientas para crear y capturar valor con una estrategia empresarial exitosa.
In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property.
The goals of the course are to: (i) provide an advanced understanding of the various blockchain technologies; (ii) determine the specific business situations where blockchain technology can be deployed to solve important problems; (iii) select the specific blockchain technology that has the best chance of success for a particular problem; and (iv) detail the risks presented by this new technology.
In the Business Implications of AI: A Nano-course, you will learn what Artificial Intelligence is, from a business leader’s point of view.
Learners who complete the course will:
- Gain an understanding of different business models.
- Learn strategies for naming their business.
- Create customer personas.
- Create their brand identity.
- Create their Unique Value Proposition and learn how to make their business stand out from their competitors.
- Know every step needed to build their website including best practices.
- And much more.
Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events.