{"id":1749,"date":"2023-06-01T09:18:22","date_gmt":"2023-06-01T14:18:22","guid":{"rendered":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/?p=1749"},"modified":"2023-06-01T09:19:44","modified_gmt":"2023-06-01T14:19:44","slug":"makia","status":"publish","type":"post","link":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/2023\/06\/01\/makia\/","title":{"rendered":"Makia"},"content":{"rendered":"<p><span class=\"NormalTextRun SCXW127478101 BCX8\">Este <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">proyecto<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> es <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">el<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">resultado<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> de un <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">redise\u00f1o<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> del chocolate <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">artesanal<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> \u201c<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">Indemini<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">Baez<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">\u201d. <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">En la <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">etapa<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">inicial<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> de <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">investigaci\u00f3n<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> y auditoria se <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">identificaron<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">los<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">c\u00f3digos<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">visuales<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">necesarios<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> y <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">versatilidad<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> que <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">deb\u00eda<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">cumplir<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> la <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">misma<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">. El <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">nombre<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">Makia<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">viene<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> de la <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">combinaci\u00f3n<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">amargo<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> y <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">maki<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> (<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">artesanal<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">). <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">Su<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">estrategia<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> visual de <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">diferenciaci\u00f3n<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">fue<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">est\u00e1<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">basado<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">en<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">el<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> color de <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">cada<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">sabor<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> que <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">permitan<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">resaltar<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">los<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">valores<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> de <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">marca<\/span> <span class=\"NormalTextRun SCXW127478101 BCX8\">como<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">: <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">artesanal<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">, <\/span><span class=\"NormalTextRun SCXW127478101 BCX8\">calidad<\/span><span class=\"NormalTextRun SCXW127478101 BCX8\"> y ancestral.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-1749 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon.webp'><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"551\" src=\"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon-1024x576.webp 1024w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon-300x169.webp 300w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon-768x432.webp 768w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon-1536x864.webp 1536w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-01_1_11zon.webp 1920w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon.webp'><img decoding=\"async\" width=\"980\" height=\"551\" src=\"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon-1024x576.webp 1024w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon-300x169.webp 300w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon-768x432.webp 768w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon-1536x864.webp 1536w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-02_2_11zon.webp 1920w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon.webp'><img decoding=\"async\" width=\"980\" height=\"551\" src=\"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon-1024x576.webp 1024w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon-300x169.webp 300w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon-768x432.webp 768w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon-1536x864.webp 1536w, https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-content\/uploads\/2023\/06\/Makia-03_3_11zon.webp 1920w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto es el resultado de un redise\u00f1o del chocolate artesanal \u201cIndemini Baez\u201d. En la etapa inicial de investigaci\u00f3n y auditoria se identificaron los c\u00f3digos visuales necesarios y versatilidad que deb\u00eda cumplir la misma. El nombre Makia viene de la combinaci\u00f3n amargo y maki (artesanal). Su estrategia visual de diferenciaci\u00f3n fue est\u00e1 basado en el&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/posts\/1749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/comments?post=1749"}],"version-history":[{"count":2,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/posts\/1749\/revisions"}],"predecessor-version":[{"id":1754,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/posts\/1749\/revisions\/1754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/media\/1751"}],"wp:attachment":[{"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/media?parent=1749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/categories?post=1749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitios.udla.edu.ec\/app\/disenogaleria\/wp-json\/wp\/v2\/tags?post=1749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}